![]() ![]() ![]() As of last month, it has been officially folded into the company. Until recently, Aloud was a part of Google’s in-house incubator, called Area 120. “The uncontrolled advance of AIs could mean the loss of countless jobs in the sector” Though the on-screen graphics and thumbnails will still be set to only one language, creators no longer have to post entirely separate videos for each dub. In the lead up to the pilot announcement, YouTube also released a new product feature that allows viewers to select between multiple dubbing tracks on a single video, similar to the current option for subtitles. By offering Aloud for free, YouTube is setting up a new swath of creators to access dubs for the first time. Many smaller creators, however, are priced out of these services. ![]() These firms already regularly dub videos into Spanish, Russian, Japanese, and other languages. “Helping a creator expand beyond their primary language can help them reach new audiences.”ĭubbing firms, known as language service providers (LSPs), have been hired by some of YouTube’s most popular creators - including MrBeast, PewDiePie, and DudePerfect - to bring their content to millions more viewers. “Our long-term goal is to be able to dub between any two languages, and as part of that goal we will continue to pilot and learn from dubbing content in different regions,” Buddhika Kottahachchi, co-founder of Aloud and the recently appointed head of product for YouTube Dubbing, told Rest of World. “Our long-term goal is to be able to dub between any two languages” Hundreds of creators have already signed up to test the tool. The company has said more languages are coming - likely including Bahasa Indonesia and Hindi, which are already advertised on the Aloud website. The pilot currently includes the option to dub videos into English, Spanish, and Portuguese. The dub can take just minutes to generate. The tool first generates a transcription of a video’s audio, which a creator can edit before selecting their preferred language and style of synthetic voice. Now, YouTube is delivering on that promise with Aloud - a free tool that automatically dubs videos using synthetic voices, raising creators’ hopes and putting new pressure on dubbing firms that already cater to YouTubers.Īt the VidCon convention in late June, YouTube announced a pilot for Aloud. In an open letter earlier this year, Neal Mohan, the recently appointed head of YouTube, made a pledge to creators that better translation tools were coming. ![]()
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